Established in 1987, Al Boom Marine started as a distribution company selling eyewear, apparel, footwear and accessories of its popular watersports and lifestyle brands. Al Boom Marine now is one of the leading retail and distribution companies in the GCC, operating more than 25 International brands in water sports, swimwear, surfing and lifestyle through 60 retail stores, and more than 300 active wholesale account throughout the GCC and the MENA region.

Al Boom Marine retail network includes its own multi-brand concepts; “Beyond The Beach”, “Ocean” and “Beyond the Street” as well as the concept stores of Oakley, Rip Curl, Tommy Bahama, Seafolly and New Era.

In the distribution business Al Boom Marine is the sole distributor of many International brands in addition to the mentioned retail stores like Zoggs, O’Neil, Canterbury, Stance, Veilkini, Liquid Force and many others. The active distribution territory includes the GCC countries, Levant and North Africa.

Additionally, Al Boom Marine is the sole distributor of many Tech. and e-mobility brands such as GoPro, Segway, Razor among others. The initiation of “Motion” as the Tech entity in 2018 came along with the company’s strategy to accelerate growth in this very exciting and rapidly developing segment.

Giant Bicycles UAE


In 2019 launched the new Cycling division and signed distribution and agreements with brands such as Giant, Bianchi, Argon18, FSA, Sportful and others. The cycling division is becoming a major pillar in the organization, growing in terms of signed brands and numbers of countries represented.

Al Boom Marine is constantly growing its distribution and retail portfolio, continuing to source enriching experiences to the consumer through further brands and concepts in added territories that would satisfy its evolving strategy into becoming the leader in its market segment.